Elva Hsiao’s MV bumped up to break 1 million views?
Taiwanese singer Elva Hsiao released the music video for her new song ‘Shut Up and Kiss Me’ on Monday and it garnered nearly 1.42 million views within a day. Many suspect that the views for the music video was digitally manipulated because it took Mandopop divas A-Mei and Jolin Tsai a week or two to accumulate that many views for their previous releases.
When Elva’s song was compared to A-Mei’s ‘Tiao Jin Lai’ and Cyndi Wang’s ‘Baby Boy’ which were released last month, ‘Shut Up and Kiss Me’ had only 1,000 likes as compared to 7,000 and 11,000 likes garnered respectively on the two songs, of which both have surpassed the one million mark in views.
In response to suspicions on the inflated viewership numbers, Elva’s record label, Sony, explained, “We have invested heavily in advertisers this time to boost the number of views. We’re happy to get such attention.”
Sony splurged approximately S$160,000 to promote her MV on certain websites where it will pop up automatically, leading to many netizens clicking on it unintentionally.
The 34-year-old, who will release her new album on the 22nd this month, could not hide her joy when she was told of the news at an event on Tuesday. She even did a psychological test on the spot and chose “forehead” as where she would want to kiss her lover the most, making her “the simple lover”.
Although she acknowledged the results, she preferred kissing her partner on their neck and shoulder as she feels it is romantic. Elva also revealed to have given her rumoured new love Elroy Cheo, Vanness Wu’s brother in-law, clothes for his 30th birthday and met his mother at his sister's birthday party.
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