South Korean actor Lee Jong Suk poses at an opening event for the flagship store of Hugo Boss in Hong Kong, China, 27 March 2014.
German fashion house Hugo Boss opened its flagship store in Hong Kong, China, 27 March 2014 by hosting a shining opening event with a number of local and international stars in attendance, including South Korean actor Lee Jong Suk, Australian actress Margot Robbie, Hong Kong model Lynn Hung, actress Miriam Yeung. Lee Jong Suk stole the limelight of the show by attracting over one hundred fans to support him on the site. It was reported that Lee was paid more than HK$1 million (SG$0.162 million) for his attendance. He was making all out to give V signs throughout the event to show his cuteness. When being asked about whether he was afraid to be defeated for popularity by Kim Soo Hyun who had swept Asia for his hit drama "You Who Came From The Star", Lee expressed his confidence, saying that Kim was excellent in his look and acting, and he also respected Kim very much.