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Saturday, 12 January 2013 11:02 | By Korea JoongAng Daily

‘I Miss You’ has most-engaged fans



MBC’s “I Miss You”

MBC’s “I Miss You”


MBC’s “I Miss You” has earned the highest score among dramas in terms of the Program Engagement Index (PEI) calculated by the Korea Broadcast Advertising Corporation.

The group announced yesterday that “I Miss You” scored 132.1, the highest for dramas by KBS, MBC and SBS. The ranking also places “I Miss You” at fourth among all programs considered.

The index estimates the level of audience engagement in programs. A score exceeding 100 indicates high engagement, while one under 100 shows low engagement.

The program with the highest overall PEI was MBC variety show “Infinite Challenge” at 147.8. The rerun of “Infinite Challenge-Special” ranked second with 139.5. “Infinite Challenge” has now won the top spot five times.

The advertising corporation calculated its index based on data collected in online surveys of 13,791 viewers aged 13-59 taken the day after programs aired.

By Kim Bo-youn, contributing writer

CopyrightsⓒKorea JoongAng Daily, All rights reserved.

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