Meet your three new models for Lotte Liquor's Cheoeum Cheorum soju.
The first print ads featuring Kara's Goo Hara, 4Minute's Hyuna and SISTAR's Hyolyn as Cheoeum Cheorum soju's new models have been released since their casting as the alcohol drink's models.
Ushering in the post-Lee Hyori era for the brand in December, the three girls are seen exuding their youthful charm and distinct sexiness for the brand through their individual merits.
A spokesperson for Lotte Liquor said, “If Lee Hyori, as the original sexy icon, had mass appeal, Hyuna, Goo Hara and Hyolyn give off youthful and lively sexiness. Though all three are young, they all have active appeal and we look forward to the new image they will give to Cheoeum Cheorum.”
With the new campaign kicking off in December, the commercial and print ad shooting was successfully wrapped last week, which Lotte Liquor is saying will be worth waiting for.
The full commercial will be revealed on December 1 online and will kick off the trio's activities as models for the brand for the next six months.
Photo Credit: Lotte Liquor
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