Son Dambi is the new model for Kellogg's Special K cereal.
Kellogg's made the announcement on December 20, saying, “Son Dambi is one who healthily maintains her figure while possessing a bright and lively image. As being the most in line with our brand image of maintaining one's figure with a delightful heart, she was selected to be our model.”
The first batch of teaser images shows Son Dambi in a midriff-baring red top, body-hugging pants and red heels as she stands tall holding up a box of the weight-maintaining cereal.
Kellogg's added it planned to utilize Son Dambi's famous figure while highlighting her positive mindset, style and self-confidence to appeal to women.
Photo Credit: Kellogg's
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