The Choi Ji Woo effect again shook up the variety and fashion world.
On December 30, Choi Ji Woo appeared on SBS' Running Man and ran in a cold winter race. According to AGB Nielsen Media Research, the show garnered 18.1 percent in viewership ratings.
Not only that, the windbreaker that Choi Ji Woo wore on the show had viewers bombarding the brand with inquiries on the item.
Choi Ji Woo previously rarely appeared in variety shows and continued to stick to her pure and feminine image, but recently she's come to be in the viewers' good graces as she shook off her proud actress image, jumping into water and falling down in the funniest ways imaginable. Her appearance on the show also drew interest because she appeared for her fans, not to promote any pieces she's planning to act in.
A source close to Choi Ji Woo said, "We've received offers to appear in Kneedrop Guru, Healing Camp and more, but she didn't appear in the shows not because she didn't want to, but because she didn't have time. She planned to take up the offers when she could. She appeared in 1 Night, 2 Days and Healing Camp because the timing was right. Running Man also continued to send its offers, so that's why she used the opportunity to appear. She had fun during the shoot."
The episode was filmed in Busan, Choi Ji Woo's hometown, leading the show to naturally promote the city also.
The source added, "We didn't choose Busan on purpose. We didn't know where the shoot would take place until the day of the shoot. We were surprised that day also after hearing then that an idol from Busan would be appearing too."
Choi Ji Woo visited Songdo Beach and other attractions in the city with the team.
This day, she wore orange and blue windbreakers. It was the same item that everyone else was wearing, but it actually made issues as the 'Choi Ji Woo jacket' across the web.
The item is a new release from the outdoor brand Center Pole.
A rep from Center Pole said, "After the preview for Running Man aired, many asked about the windbreaker that Choi Ji Woo had been wearing to our call center, and the number of visitors to our webpage and blog grew. The Running Man members were all wearing the same item, but everyone remembered it as the Choi Ji Woo jacket. We could feel how popular the hallyu star Choi Ji Woo is."
Photo credit: SBS