Friday, 11 January 2013 01:20 | By Nancy Lee

Mnet Seeks to Communicate with K-Pop Generation with 'Legend 100 - Artist'

New Mnet cross-media project 'Legend 100 - Artist' targets youth

After releasing a short teaser hinting at an upcoming project titled Legend 100 - Artist, Mnet has finally disclosed more details concerning the large-scale venture?and it's targeting the youth.

A press roundtable for the upcoming year-long project was held at the Seoul Finance Center on January 10, where the roster of 100 legends as well as how the artists were selected was revealed.

Mnet Seeks to Communicate with K-Pop Generation with 'Legend 100 - Artist'

Over the course of one year, Mnet will turn the spotlight on 100 legendary artists who have defined Korea's gayo music history through special programming and other various cross-media platforms.

The 100 legends were selected by a 50-person panel of professors, music critics, musicians and music professionals, based on five categories: Singer-Songwriter, Performance, Song, Rock & Band and Icon.

Mnet will air a special program once a month beginning from January titled Legend 100-Artist, and the first episode, set to air on January 15, will look back on the issues that became turning points in Korea's music history. Every episode that follows, from February to June, will highlight one of the five categories.

One legend has been selected to represent one year beginning from 1933 all the way to 2002. Music critic Lim Jin Mo explained that 2002 was decided as the cut-off to meet the criterion that each artist must have been around for at least 10 years.

Mnet Seeks to Communicate with K-Pop Generation with 'Legend 100 - Artist'

Mnet is known for its young, trendy image, and on why the cable music channel decided to take on the challenge of paying tribute to artists whom today's K-Pop generation may be unfamiliar with, Kang Hee Jung of CJ E&M's Content Planning Team explained, “After gayo music become a hot issue again among the youth through audition programs like Superstar K and The Voice of Korea, we realized that it still resonates with younger generations.”

With hopes to connect today's K-Pop lovers with Korea's rich musical history, in addition to the Legend 100 - Artist specials that will air every month, K-Pop fans will be introduced to the legends' music through special missions on existing Mnet audition programs like Superstar K, The Voice of Korea and Show Me the Money.

Today's hottest idol acts will also be paying special tribute to these legends through covers and collaboration stages on popular music shows like M Countdown, Yoon Do Hyun's Must and Music Triangle throughout the year.

Whether you're a new K-Pop fan or a music lover still trapped in the 30s, 70s or 90s (old school is relative), Mnet has set out to appeal to all audiences, so tune in on January 15 to find out who made the list!

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