We take a look at the K-Pop stars fronting some of the biggest Korean cosmetic brands
Who wouldn’t want to look like a K-pop star? Their perfectly styled hair, soul-baring smoky eyes and identical V-shaped jaw lines have become a staple of sorts. Never mind if you don’t quite fit the profile while bare-faced, but when idols hit the stage, they look every part the polished gem.
Take these stars, add a handful of fans and you get a market that is seemingly bottomless – until you reach the bottom of the fans’ pockets. It is not just CDs and similar merchandise that fly off the racks; brands that these artistes use receive a tremendous rise in popularity.
When you take all this and make these idols the face – literally, in the case of skincare and cosmetics – of your brand, you get a winning formula where fans sweep products off the shelves for one reason or the other, most often either because they want to look more like their idols or they just need to rack up their bill in order to claim specially-crafted idol memorabilia.
Read on to find out which idols have fronted some of these brands and how much they played a part in raising their popularity.
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