23 June 2013 03:00 | By Dang Hui Ling
NU'EST: Ways to survive in the K-Pop industry

The South Korean boyband showed us what it takes to remain competitive amid the influx of rookie groups

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Text & Photos: Dang Hui Ling
Video: Foong Mien Shi & Teng Siew Eng

Unfazed by the haze in Singapore, South Korean boyband NU’EST returned to our shores for their first ever full-fledged showcase yesterday. At the press conference, member Baekho expressed his regret about not being able to visit the Merlion while Los Angeles-born Aron thanked their lovely fans for passing them face masks. 

NU’EST may not be the biggest name in K-Pop just yet, but these five boys have surely made themselves heard by having three successful releases in less than a year.

In town for a second time since last October, the hardworking group not only looks forward to reuniting with the local L.O.Λ.E (official name for their fans), but also to present their improved and more “manly” side.

With an increasing number of boybands striving to grab a slice of the Hallyu pie, Aron admitted that NU’EST is “a little nervous”, and so, they have been practising hard to keep up with the competition.

“It feels like a war sometimes,” the 20-year-old laughed.

Other than addictive music, charismatic dance moves and dashing looks, what else does it take to survive in the industry? Click through the gallery to find out!

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