19 May 2012 17:21
Overseas popularity: Another route for K-Pop acts?

The Boss



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The Boss, often referred to as DGNA, debuted in Korea with mediocre results but achieved a resounding success in Japan after taking a year-long hiatus in their homeland to focus on Japanese promotions.

Despite creating a wave in Japan, the group's sub-unit, Popsicle -- which debuted in Korea in January 2011 -- failed to replicate their Japanese success. Releasing their second single in September 2011, their agency dropped the single's promotions after a month of lacklustre activities to focus in Japan.

Third time's the charm. As we wonder if the group be The Boss of K-Pop with their next comeback, initially planned for April release, their company was unfortunately hit with a sex harassment scandal involving the CEO, delaying the comeback indefinitely.

Secret for success: While most companies invaded the Japanese market in hopes to rake in big money quick, Open World Entertainment tried to establish DGNA as a J-Pop act, appealing not just to K-Pop lovers in Japan but also listeners who have yet to be sucked into the Hallyu wave.

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