05 March 2014 09:30 | By Dang Hui Ling
Why K-pop cross-group collaborations work

What do fans love about these combinations?



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While SM Entertainment has yet to announce an official debut date for their latest pilot unit Toheart, formed by SHINee’s Key and INFINITE’s Woohyun, K-pop fans across the globe have been kept excited by a series of teaser photos and videos.

Cross-group collaborations are not ground-breaking, but such projects have always managed to capture the attention of both media and fans. With agencies capitalising on the idols’ existing popularity and fan bases, it is hardly surprising why these units continue to thrive.

Read on for a list of our favourite cross-group collaborations and the reasons why they are so well-loved. 

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