26 Oct
Hari Raya Haji
25 Oct
Marketing your Services for Business Success
In this edition, a look at how you can shape the ambience of your service environment to influence your customers and the most important "P" of Services Marketing - your people (staff).
Guest: Jochen Wirtz Professor of Marketing at the NUS Business School, and the co-author of Essentials of Services Marketing
24 Oct
Marketing your Services for Business Success
The value of flowcharting and blueprinting touchpoints with your customers in order to correct service process failures. Also, some key principles of crafting an ideal service environment for your customers. Guest: Jochen Wirtz Professor of Marketing at the NUS Business School, and the co-author of Essentials of Services Marketing
23 Oct
Marketing your Services for Business Success
Learn how to identify and fix "fail points" in your service processes to create a better experience for your customers.Guest: Jochen Wirtz Professor of Marketing at the NUS Business School, and the co-author of Essentials of Services Marketing
22 Oct
Marketing your Services for Business Success (Pt 2)
Marketing applies differently to products as compared to services. In this edition, how you can begin to sharpen your focus on the 3 additional Ps of Services Marketing - People, Processes and the Physical Environment. Guest: Jochen Wirtz Professor of Marketing at the NUS Business School, and the co-author of Essentials of Services Marketing.
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